top of page
This is a Brand Book I crafted as a component of my studies, specifically concentrating on utilizing Photoshop, Illustrator, After Effects and Mainly InDesign
About the brand
LONG JOURNEY is a special RECORD STORE
With an incredible selection of country music vinyl records, any country fan can take a trip to the Grand 'LONG JOURNEY' without leaving the comfort of their home.
Our store is full of the country music vinyl records you love in your favorite analog format. That’s right, any country song can now be heard with the rich low bass and sparkling highs it was always meant to have. Listen to your favorite country artist's album from country classics by Tim McGraw or new country pop by Kane Brown, the way it was intended to be enjoyed all through a vinyl record.
Maybe you’re in the mood for a little Chris Stapleton and Johnny Cash featuring a soulful sound that combines instrumental depth and vocal range. Or perhaps you’re devoted to the tenor timbre of Conway Twitty and the gorgeous alto vibrato of Dolly Parton. Whatever your preference is, Victrola has the country vinyl records you need to round out your country vinyl collection.
Table of contents
Logo
1. Concept
2. Logo & brandmark
3. Logo black & white
4. Logo proportion & variation
5. Don't do
Typography
6. Primary & Secondary Typeface
Color palette
7. Main Logo Color
8. Secondary Brand Color Pallete
9. Colors variations of the Logo
10. Mountains in the desert;
Asset for brand use
Elements & Mokups
11. Products;
-Bag
-Pins
-Record Cover
-Businnes Card
-T-shirt
-Indoor/Outdoor sign
-Website; Open page
-Instagram Post
-Magazine Cover
Concept
Brand name
The name of the store is inspired by a song of Michael Harley.
We desire to give the customer a feeling that the store is a space to stay without a limited time and go on a long search into the music, we want to create a feeling of desert, Americana & Wild West style.
Logo & Brandmark
Logo in Black
Logo in White
* Don't use gradient color
* Don't apply a drop shadow
* Don't stretch the logo
* Don't apply outlines
* Don't add a stroke
* Don't change the typography
Don't do
Incorrect Logo Usage
Maintaining the integrity of the logo is key to building a strong identity.
It must be presented in a concsistent and legible manner. Here are some examples of applications to avoid
Logo variation
Logo proportion
Typography
Mountains in the desert
Asset for brand use
This Asset can be used Squarely and Roundly
As a sticker and hallmark of the brand.
We will see it appear on our website, in physical products that we will sell and in media advertising.
DO NOT STRETCH !
You can use each mountain line separately
Elements, Mokups & Products
bottom of page