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01 | About the project
Picture having a travel companion in your pocket—your all-in-one solution.
Our travel app seamlessly integrates accommodation, transportation, dining, and attractions into your personalized itinerary.
Set your budget, and it crafts an unforgettable trip, adapting to real-time changes and keeping you informed.
It's your trusty guide, offering alternatives and ensuring a smooth, enjoyable journey.
99%
of people use the internet to find out information about their destination.
02 | User Survey Results
Questioner highlights
94.7%
of travelers book their trip online.
97.4%
76.3%
of people are taking trips for tourism or leisure.
of individuals exceeds their pre-arranged budget when they travel.
03 | User Persona
Jessica Wilson
Age 29
Socio-economic status Average
Marital
status Married plus 1
Occupation Dental hygienist
Residence Sidney
Interests Shopping, coffee with friends and dance party's
Flights a year
0-1
Challenges in financial planning
Challenges in trip organizing
Travel Habits Jessica flies once a year or less, usually with her family, for Holiday, focusing on destinations offering sunbathing and easy trekking.
- Jessica travels for tourism and leisure.
- She often faces financial constraints towards the end of her trips.
- She's resorting to raising her credit limit to accommodate her travel expenses.
- Jessica conducts extensive online research through web tour guides, blogs, and social networks.
- She relies on independent research and online bookings for her travel planning.
Pain Points and Challenges High travel expenses, language barriers, and cultural differences are significant challenges for Jessica, leading to unexpected purchases.
John Williams
Age 21
Socioeconomic status Average
Marital status Single
Occupation Waiter
Residence NYC
Interests Computer games, history of the Middle Ages, and horror movies
Flights a year
0-1
Challenges in financial planning
Challenges in trip organizing
Travel Habits John travels once a year or less, giving top priority to the safety of the destination.
- John's travel preferences lean towards urban destinations, and he often embarks on leisure trips with friends.
- He Is an independent trip planner, relying on travel guides, bloggers, and travel apps for research and guidance.
- John is adept at budget management and embraces technology, utilizing his smartphone for planning.
- will always bring in more money than he plans to spend
Pain Points and Challenges John's challenges include finding budget-friendly accommodations.
He finds it challenging to consolidate the gathered information into a comprehensive plan that maintains budget transparency, particularly in light of daily currency rate fluctuations and unexpected changes stemming from cancellations.
Lucas Smith
Age 36
Socioeconomic status Average
Marital status Single
Occupation Waiter
Residence London
Interests Computer games, history of the Middle Ages, and horror movies
Flights a year
2-3
Challenges in financial planning
Challenges in trip organizing
Travel Habits Lucas travels two to three times a year, often with a friend or partner.
- Focusing on tourism, sports, landscape photography, and connecting with interesting people.
- He favors less-traveled destinations and diligently researches accommodations and activities, relying on online forums and blogs.
- Lucas is highly organized, meticulously budgeting his trips, and efficiently employs technology for planning. ensuring that he always bring the precise amount of money needed.
Pain Points and Challenges Lucas faces issues with finding reliable information, ensuring cost-effectiveness, dealing with navigating unfamiliar transportation systems and finding multiple route options.
Lucas's need a well-structured and adventurous travel experience that provides him with a feeling of control.
04 | Global competitors
The travel app market is booming, led by giants like TripAdvisor and Airbnb. They offer a wide range of services, including flight and hotel bookings, reviews, and recommendations. Google Maps is a go-to for navigation, while newer apps like Airbnb Trips and Lonely Planet are gaining traction.
Despite these market leaders, innovative niche apps thrive. Some cater to specific traveler types (budget, solo, families), others focus on activities (hiking, camping, skiing), and some target regions or destinations.
These niche apps offer unique experiences: budget apps provide travel savings tips, solo traveler apps recommend hostels, and family apps suggest kid-friendly hotels and attractions.
The travel app market is booming, led by giants like TripAdvisor and Airbnb. They offer a wide range of services, including flight and hotel bookings, reviews, and recommendations. Google Maps is a go-to for navigation, while newer apps like Airbnb Trips and Lonely Planet are gaining traction.
Despite these market leaders, innovative niche apps thrive. Some cater to specific traveler types (budget, solo, families), others focus on activities (hiking, camping, skiing), and some target regions or destinations.
These niche apps offer unique experiences: budget apps provide travel savings tips, solo traveler apps recommend hostels, and family apps suggest kid-friendly hotels and attractions.
05 | User Flows
06 | Information Architectures
07 | UX
08 | UI
9 | Screen exploration
Budget management
The questioner's responses highlighted the importance of this page. We knew that the money side of the trip could be a scary and difficult thing to look at, so we decided to break up the data into separate sections to make it easier for the user to focus on each part without feeling overwhelmed. We used tables and charts that are commonly seen in financial management apps, as a way to make the user feel more familiar with the page. The color scheme was used to differentiate between groups and individuals.
Columbot - Smart AI vacation planner
We looked into a number of travel apps and none of them had a useful AI feature. Knowing that people are accustomed to AI being integrated into almost every product, we knew that having an AI chatbot was a must. To make it accessible to everyone, we added a microphone so that those who have difficulty typing or would rather talk can do so. We added a sound ring around the icon to indicate when the microphone is working, and kept the design simple and familiar, based on common apps chat screens.
Attraction
The people who answered our survey were very frustrated and confused about having to use multiple resources to plan their trips.
Our goal was to develop a “one stop shop” so the user wouldn’t need to use multiple apps to do one job. In this instance, we wanted to make it possible for the user to book a table or buy tickets within the app.
We examined a variety of table booking apps and informational screens to determine the important data that had to be displayed.
Trip Screen
This screen contains all the information needed and gathered during the trip organizing process, from pre-departure to post-return.
We set out to design a page that was both coherent and attractive, so we looked into many data organizing apps and developed a system that meets our challenge.
10 | Design System
Light
Logo
Buttons
Illustrations
Colors
11 | App Landing Page - Get to know the app
Discover a remarkable tool designed to make your vacation planning experience even better.
Our smart feature gives you the power to quickly and accurately check the key details of each location, so you can make an informed decision.
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Budgeting & planning a trip?
Columbot can do it for you!
Set a budget that fits your financial means and desired comfort level, and Colombot will provide you with suitable itineraries that are within that budget.
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Plan your ideal vacation
quickly with Columbus
With Columbus at your fingertips, you can unlock a treasure trove of possibilities and make the most of your leisure time.
our app streamlines the process, allowing you to swiftly map out your ideal vacation.
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Exploring the World on a Budget without Compromising Experience.
Provide information and ratings about places is a user-friendly and intuitive interface that seamlessly integrates comprehensive data about various locations.
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Effortlessly manage your finances and gain insightful statistics for your next trip.
Our application can give you statistics about your budget trip.
Gain invaluable insights into your financials, allowing you to allocate the perfect budget for that special journey.
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Rating & Reviews
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